Amazon Prime
Big Deal Days

To celebrate Prime Big Deal Days 2026, I was commissioned to give some of Amazon’s most popular products a cosy autumn makeover.

The brief was to popular products in my signature style, turning familiar objects into soft, life-size knitted sculptures for the season when the nights draw in.

Each of the eleven pieces began on my vintage domestic knitting machine, knitted stitch by stitch in soft lambswool.

The collection was photographed for the campaign and shared with UK media.

I also created a behind-the-scenes reel as part of the project, documenting the making process which was shared across social media platforms.

Commissioned by: The Academy
Client: Amazon UK
Photography:
Chris Howlett

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