Selfridges Miniatures
A selection of my unique and imaginative miniature-scale projects created for the prestigious Selfridges window displays
Super Small Beauty
In 2025 i was commissioned to create a series of Selfridges beauty counters. I was supplied with images and measurements of images of the real counters so I could be as accurate as possible. everything was made to scale. I created a behind the scenes video to highlight some of the processes that went into the making of the Selfridges miniature beauty counters. I was lucky enough to collaborate with Emily Pugh who made the incredible chicken!
Sportopia
In 2025, Selfridges transformed into a sports venue unlike any other, with its Sportopia windows celebrating the artistry, energy, and spirit of the world’s most beloved sports. I was fortunate to be commissioned to create miniature designer sports garments inspired by real-life outfits, where every little detail was carefully considered and recreated on a miniature scale.
Disney x Selfridges
In 2026, Selfridges commissioned me to create accessories and outfits for iconic Disney characters as part of their Christmas window displays. I designed and handcrafted pieces for Winnie the Pooh, Piglet, and Cinderella’s mice, bringing each character to life through a combination of traditional techniques, including hand knitting, needle felting and machine knitting.
Every outfit and accessory was carefully Pantone matched to the original characters to ensure complete accuracy and authenticity for this landmark collaboration
Photography by Andrew Meredith
